Author: Nexus Frontier

Tiffany Moore is Nexus FrontierTech’s Global Marketing Manager, a role she took on in May of 2018. She is a Los Angeles native with a background in Communications and Journalism from Loyola Marymount University and has worked in variety of sectors such as entertainment, online gaming, and higher education. Tiffany has extensive experience working around the globe in countries such as Ghana, Malaysia, South Africa, The Bahamas, and Spain and is responsible for the coordination of global marketing efforts of Nexus’ worldwide presence.


Your background is in Journalism and you’ve worked in a number of sectors in your career including higher education, gaming, and entertainment. What drew you into the deep tech field?


To be honest I really just fell into it. I studied Communications and Journalism in university and, just like any other L.A. native, I envisioned myself working in the news or entertainment sector. I was fortunate enough to get my foot in television and radio, but soon realized the industry wasn’t for me. After graduating I moved to Spain to learn Spanish and began working in a Finnish gaming company, which I enjoyed, as it allowed me to interact directly with consumers. From there I switched to the higher education field at IE Business School, where I was introduced to Mark Esposito, co-founder of Nexus. We got to talking and after learning about the company, its mission and vision, I knew I had to be a part of it. The rest is history, as they say.

It seems as though this is your first experience with a startup. How are you finding it?


Yes, it sure is and it’s definitely a challenge! Startups work at such a rapid pace, you hardly got any time to blink before the next deliverable is due, the next change needs to be made, or the next campaign needs to be launched. But that is the beauty of it. Working at Nexus is allowing me to dabble in a number of different roles and responsibilities that would be almost impossible in other more vertical companies. Having that ownership, knowing your work has a direct impact on the growth of the company, is very rewarding.  

Another challenge is Nexus’ global aspect. We have teams in London, Vietnam, Bangkok, Tokyo and Boston. Trying to manage effective communication with team members all over the world isn’t easy, but we’re doing it and simultaneously growing. That shows you how agile this company really is.


What do you think is the biggest challenge for AI firms when communicating the benefits to their audience?


I think the term AI has been used as a buzzword in recent years. It’s become a hot topic, which is a positive thing, but unfortunately too many firms have claimed themselves ¨AI-driven companies¨ when they really aren’t. The majority of firms haven’t been able to walk the walk when it comes to providing enterprise-wide solutions using AI, usually lacking the capabilities to integrate their models with the enterprises’ existing systems.  


At Nexus, our teams work directly with clients to identify their pain-points and develop bespoke solutions that take into account the context and lens that these companies look through when analysing and sorting their data.  Value isn’t added using a 1 size fits all approach.


What do you consider Nexus’ biggest strength?


Our talent, without a doubt. We have a team of over 100+ engineers, scientists, project and product managers and researchers who are truly passionate about their work. Coming from a very corporate professional background, seeing the energy, the pure grit of our team came as a shock to me. This isn’t a typical 9 to 5 for us, it’s a way of life, and we share in each others’ success.


What do you hope to contribute as Nexus’ Global Marketing Manager?


I hope to effectively communicate the passion that Nexus has for the tech industry, its clients, and AI education and training to the world. This isn’t just about generating leads or gaining followers. This is about Nexus becoming a trusted partner for enterprises, AI vendors and AI engineers who want to make the world a better place using the latest that technology and research has to offer. This is about community-building and fostering AI talents and up-and-comers. The excitement that we have here internally at Nexus…I want others to feel it.


Describe yourself in 1 word.




Describe Nexus in 1 word.



James Sintros is a Boston-based director, consultant, philanthropist, and investor, who serves on the boards of corporations, educational and healthcare institutions and charitable foundations around the world. He has successfully raised capital and established companies both private and publicly traded. During his long and diverse career, he has served as Senior Advisor to the Chairman and CEO of the Monitor Group, as CEO of Sportamy, Inc., assisted in the establishment and growth of Hult International Business School, and continues to hold various roles in international motor racing and race driver development activities. He is now also serving as Chairman of Nexus FrontierTech.


How were you first introduced to Nexus FrontierTech?


I’ve known Danny Goh, the founder of Nexus FrontierTech, for a long time. We first met at Hult International Business School, where I am the longest serving Director. We worked together in our respective roles at Hult. We continued to stay in touch after Danny’s time at Hult and have become great friends.

During one of my frequent trips to London, Danny and I met so he could tell me about his new venture, Nexus. I was fascinated by the concept. I gave him some ideas and introduced him to some of the experts who are now involved in the business, as well as some people who are in the process of investing. I’ve been helping him ad hoc almost since the beginning. Danny then asked me to become a Director, and later we decided I would become Executive Director, in order to have a more hands-on role.


As Chairman, what contribution are you looking to make to the development of Nexus?


I have a pretty extensive, high-level, and global network, which I am able to utilize to assist with Nexus and my other activities.

I am confident that I can play an important role in Nexus, not just giving Danny advice, but by putting him in touch with the right people, those who would be able to see the Nexus vision, believe in it, and support it.


What do you see in Nexus that makes you optimistic about its future?


Nexus is actually doing real work for real clients, including some of the world’s best-known financial services and manufacturing companies.

In China, for instance, when people think of AI, they think of robots. In my opinion, they don’t have a full understanding of AI, its capabilities or its purpose. What they can do well is replicate, but that’s not what industry or real-life businesses need.

In the States, on the other hand, the emphasis seems to be focused on theoretical and hypothetical AI activities. Sure, there are many visionaries, but what have most of them really done to advance the adaptation of AI technology to assist business or industry?

Danny’s philosophy and strategy for Nexus has impressed me. He wants to prove that Nexus can actually get things done for clients, and that they’re not just a group of people in a room hypothesizing or coming up with theoretical solutions. They’re in the field, in the trenches, doing it! That’s why I’m so enthusiastic about Nexus.


A global mission for Nexus is to democratise the use of AI. What does this mean to you?


I think the way to democratise AI is not to keep it a big secret. Allow big and small firms, as well as start-ups to have access to this type of technology, which can help them operate more efficiently and more profitably.

The problem now is that the general public, as well as businesses, don’t fully understand what AI is. People still don’t know what its real potential is. Nexus wants to make AI available to everybody. Make it simple and understandable. Make it tangible and realizable.


What do you think are the biggest challenges Nexus faces in the tech industry?


The biggest obstacle will be getting people to accept, adapt, and transition to using AI as a tool to help their businesses. It’s disruptive, and just like any historically disruptive technology, it will take time for people to adapt. For example, the world didn’t drop landlines and start using smartphones overnight. AI’s evolution will be like any other new technology.

Another challenge is to get it user-friendly enough to where people are willing to try it and adapt it to their businesses.

A great thing about Nexus is that the team is made up of individuals who are able to explain the technology and its benefits to someone with little tech experience. The key is explaining it clearly enough so people not only understand, but are eager to adapt.

Another important point about Nexus is that it is not a niche product. The technology can be adapted to any business or industry. It’s a far more broad-based approach than other AI companies. Nexus is a game-changer.

Hanoi, Vietnam – Nexus FrontierTech has proudly launched rubikAI, spearheading AI training and community-building in the Southeast Asian region.


Previously known as Innovatube, Nexus FrontierTech has already established itself as a hub for fostering AI talents in the Asian region. Since its inception 3 years ago, the company has gathered over 6000 attendees in their summits, workshops and hackathons, bringing together hundreds of scientists, engineers, educators and AI enthusiasts alike.  They have been especially active in the local startup ecosystem, running an active platform for local entrepreneurs and continually investing in small companies with big visions for the future of AI. These efforts now fall under the initiative’s rubikHUB category.


In 2019, rubikHUB will continue their community-building activities with Hanoi AI Week, a series of events co-hosted with the top AI companies in Vietnam that will be open to anyone wanting to join, and the Vietnam AI Summit, where decision-makers and business leaders will gather to discuss opportunities and challenges of the AI ecosystem in Vietnam and the region.


The startup is now also offering face-to-face courses taking place in Ha Noi, Vietnam, with the aim of maximizing AI literacy under rubikTRAIN. These courses are accessible to anyone, regardless of having a technical background or not. Using the problem-based learning (PBL) method, participants will acquire the AI know-how along with career orientation backed by their network of renowned experts and businesses.


Students attended the the first class of rubikAI’s Fundamentals Course in Ha Noi on 3 January 2019


The course offerings include Natural Language Processing (NLP), Recommender System, Computer Vision, and even a 6-week Fundamentals Course, meant for beginners with no technical background, but are thinking of pursuing a career in AI. There will also be 1-day training programs, or Bootcamps, for growth hacking. Each Bootcamp’s content will vary and be suitable for participants with or without a tech background.


¨We’re already quite recongnised in the region for building a strong AI community, and especially for the support we give to ambitious deep tech startups, so the idea of rubikHUB came quite easily,¨ says Nexus FrontierTech CEO and rubikAI Director Danny Goh. ¨What’s really new and exciting for us is the launch of rubikTRAIN. Technology is moving at such a rapid pace that it’s critical to develop talent that is equipped with the tools and knowledge necessary to make these technological capabilities applicable in a business climate. Over the years we’ve gathered so much experience that it was only natural for us to share this experience with other AI enthusiasts.¨


For more information about rubikAI, visit, or send an email to [email protected]

Alice St George is Nexus FrontierTech’s London-based Commercial Director – a role that she began in September 2018. She completed her MBA at London Business School in 2015 and since then has gained a wealth of experience spanning digital transformation, business development, and organisational operations. She is also a qualified lawyer who practised in the areas of M&A and employment law at top-tier law firms in both Australia and the UK. 


Your background is in Corporate Law. What was the reason behind the shift from Corporate Law to the tech industry, and more specifically, AI?


A few years into my law career, I realised that I wanted a more commercial role and decided to do an MBA to broaden my horizons. After two years at London Business School, I joined a technology company – I really wanted to learn more about the role technology can play in businesses and the lives of consumers. I see it to be such an important enabler of change and improving the ways we do things.


Equally interesting is your shift into the start-up realm. What has been the most challenging, or surprising to you now that you’ve made this shift?


For me, the fast pace and need to be a jack of all trades has been the biggest challenge and the greatest cause of excitement. The other thing that has surprised me is the network of advocates and supporters that we have – through out founders, Nexus has access to amazing people who are always willing to offer advice, lend their ear and help propel Nexus to each next phase.


What do you think is the most common misconception that the business world has about AI and its functions?


The fact that it will lead to the redundancy of humans. At Nexus, we focus on AI as an enabler – it does not make people or their minds irrelevant, it simply offers an efficiency to processes.


In your experience, what do you find companies are most looking for when in search of AI providers?


I think this varies massively. Some are looking for wide-sweeping change that looks at predictive analytics, others (and these are generally the ones that we start our conversations with) are looking to introduce AI to improve business processes. It is not such a “big bang” approach but the effects are just as valuable. More generally, companies seem to seek out AI providers who bring a mix of technical skill and business logic – they need their provider to understand their business problem, have the technical capabilities to it and then combine the two for maximum effect.


Can you briefly describe a typical day in the workplace for you?


Not really… and that’s exactly what is so exciting about my role and the journey that Nexus is on!


As Commercial Director, what do you consider ¨business success¨?


At the highest level, revenue generation through winning work and selling projects is a pretty important success criteria for us. But I think there is more to it than that. Recurring projects with the same client, winning work through referrals and exceeding the client’s expectations on a project are all indicators that we are doing business right – we are really focussed on ensuring that our solutions deliver long-term value for our clients, so achieving that is also a major success criteria.


What do you consider the biggest challenges Nexus faces in the short and medium-term?


One of the biggest challenges we are going to encounter as we grow is being able to acquire and train talent quickly enough.


Describe Nexus in 1 word.



viVI jaJA en_USEN