James Sintros is a Boston-based director, consultant, philanthropist, and investor, who serves on the boards of corporations, educational and healthcare institutions and charitable foundations around the world. He has successfully raised capital and established companies both private and publicly traded. During his long and diverse career, he has served as Senior Advisor to the Chairman and CEO of the Monitor Group, as CEO of Sportamy, Inc., assisted in the establishment and growth of Hult International Business School, and continues to hold various roles in international motor racing and race driver development activities. He is now also serving as Executive Director of Nexus FrontierTech.
How were you first introduced to Nexus FrontierTech?
I’ve known Danny Goh, the founder of Nexus FrontierTech, for a long time. We first met at Hult International Business School, where I am the longest serving Director. We worked together in our respective roles at Hult. We continued to stay in touch after Danny’s time at Hult and have become great friends.
During one of my frequent trips to London, Danny and I met so he could tell me about his new venture, Nexus. I was fascinated by the concept. I gave him some ideas and introduced him to some of the experts who are now involved in the business, as well as some people who are in the process of investing. I’ve been helping him ad hoc almost since the beginning. Danny then asked me to become a Director, and later we decided I would become Executive Director, in order to have a more hands-on role.
As Executive Director, what contribution are you looking to make to the development of Nexus?
I have a pretty extensive, high-level, and global network, which I am able to utilize to assist with Nexus and my other activities.
I am confident that I can play an important role in Nexus, not just giving Danny advice, but by putting him in touch with the right people, those who would be able to see the Nexus vision, believe in it, and support it.
What do you see in Nexus that makes you optimistic about its future?
Nexus is actually doing real work for real clients, including some of the world’s best-known financial services and manufacturing companies.
In China, for instance, when people think of AI, they think of robots. In my opinion, they don’t have a full understanding of AI, its capabilities or its purpose. What they can do well is replicate, but that’s not what industry or real-life businesses need.
In the States, on the other hand, the emphasis seems to be focused on theoretical and hypothetical AI activities. Sure, there are many visionaries, but what have most of them really done to advance the adaptation of AI technology to assist business or industry?
Danny’s philosophy and strategy for Nexus has impressed me. He wants to prove that Nexus can actually get things done for clients, and that they’re not just a group of people in a room hypothesizing or coming up with theoretical solutions. They’re in the field, in the trenches, doing it! That’s why I’m so enthusiastic about Nexus.
A global mission for Nexus is to democratise the use of AI. What does this mean to you?
I think the way to democratise AI is not to keep it a big secret. Allow big and small firms, as well as start-ups to have access to this type of technology, which can help them operate more efficiently and more profitably.
The problem now is that the general public, as well as businesses, don’t fully understand what AI is. People still don’t know what its real potential is. Nexus wants to make AI available to everybody. Make it simple and understandable. Make it tangible and realizable.
What do you think are the biggest challenges Nexus faces in the tech industry?
The biggest obstacle will be getting people to accept, adapt, and transition to using AI as a tool to help their businesses. It’s disruptive, and just like any historically disruptive technology, it will take time for people to adapt. For example, the world didn’t drop landlines and start using smartphones overnight. AI’s evolution will be like any other new technology.
Another challenge is to get it user-friendly enough to where people are willing to try it and adapt it to their businesses.
A great thing about Nexus is that the team is made up of individuals who are able to explain the technology and its benefits to someone with little tech experience. The key is explaining it clearly enough so people not only understand, but are eager to adapt.
Another important point about Nexus is that it is not a niche product. The technology can be adapted to any business or industry. It’s a far more broad-based approach than other AI companies. Nexus is a game-changer.