Meet Nexus: Commercial Director Alice St. George

Meet Nexus: Commercial Director Alice St. George

Alice St George is Nexus FrontierTech’s London-based Commercial Director – a role that she began in September 2018. She completed her MBA at London Business School in 2015 and since then has gained a wealth of experience spanning digital transformation, business development, and organisational operations. She is also a qualified lawyer who practised in the areas of M&A and employment law at top-tier law firms in both Australia and the UK. 


Your background is in Corporate Law. What was the reason behind the shift from Corporate Law to the tech industry, and more specifically, AI?


A few years into my law career, I realised that I wanted a more commercial role and decided to do an MBA to broaden my horizons. After two years at London Business School, I joined a technology company – I really wanted to learn more about the role technology can play in businesses and the lives of consumers. I see it to be such an important enabler of change and improving the ways we do things.


Equally interesting is your shift into the start-up realm. What has been the most challenging, or surprising to you now that you’ve made this shift?


For me, the fast pace and need to be a jack of all trades has been the biggest challenge and the greatest cause of excitement. The other thing that has surprised me is the network of advocates and supporters that we have – through out founders, Nexus has access to amazing people who are always willing to offer advice, lend their ear and help propel Nexus to each next phase.


What do you think is the most common misconception that the business world has about AI and its functions?


The fact that it will lead to the redundancy of humans. At Nexus, we focus on AI as an enabler – it does not make people or their minds irrelevant, it simply offers an efficiency to processes.


In your experience, what do you find companies are most looking for when in search of AI providers?


I think this varies massively. Some are looking for wide-sweeping change that looks at predictive analytics, others (and these are generally the ones that we start our conversations with) are looking to introduce AI to improve business processes. It is not such a “big bang” approach but the effects are just as valuable. More generally, companies seem to seek out AI providers who bring a mix of technical skill and business logic – they need their provider to understand their business problem, have the technical capabilities to it and then combine the two for maximum effect.


Can you briefly describe a typical day in the workplace for you?


Not really… and that’s exactly what is so exciting about my role and the journey that Nexus is on!


As Commercial Director, what do you consider ¨business success¨?


At the highest level, revenue generation through winning work and selling projects is a pretty important success criteria for us. But I think there is more to it than that. Recurring projects with the same client, winning work through referrals and exceeding the client’s expectations on a project are all indicators that we are doing business right – we are really focussed on ensuring that our solutions deliver long-term value for our clients, so achieving that is also a major success criteria.


What do you consider the biggest challenges Nexus faces in the short and medium-term?


One of the biggest challenges we are going to encounter as we grow is being able to acquire and train talent quickly enough.


Describe Nexus in 1 word.



Nexus Frontier
[email protected]


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