Guest Blog: Using disruptive technology to turn ‘useless’ data into competitive advantage

Guest Blog: Using disruptive technology to turn ‘useless’ data into competitive advantage

Using disruptive technology to turn ‘useless’ data into competitive advantage: An interview with Danny Goh, Co-founder and CEO of Nexus FrontierTech

 

*This is a guest post written by Ton Dobbe – Chief Inspiration Officer at Value Inspiration and host of the Value Inspiration Podcast.

 

Every week I interview entrepreneurs and experts from around the world to share their big idea about new forms of value creation and the potential we can unlock when technology augments the unique strengths of people to deliver remarkable impact.

 

Untouched value opportunity

 

I was inspired by the big idea behind Nexus FrontierTech, hence I invited Co-founder and CEO Danny Goh to my podcast. We explored the enormous value opportunity that millions of organizations leave untouched around unstructured data simply because the ‘can’t manage it’. We also explored Danny’s vision on how the world is changing from an app-centric world into a skill-centric world and how that will influence the way we can create solutions going forward.

 

The thing that triggered me most from my interview with Danny:

 

¨The advantage that we give to them [our clients], is they’re one step ahead of their competitors.¨

 

Why did this trigger me? What’s the bigger value I see?

 

Far too often we create IT solutions that are about creating efficiencies and cost savings. And while that’s all good, in the end it’s only about creating incremental value. What I admire in Nexus’ approach is they start with the outcome in mind and find ways to utilize the latest technologies to create competitive advantages for their customers. It’s the reflection of how the combination of technology and people can deliver value far beyond the expected. That’s where shifts in value are created. That’s enabling their customers get ahead of other players in the market.

 

What’s the bigger question / opportunity that is being raised?

 

It’s the question: ‘What’s stopping us from delivering more competitive advantage?’ From what I see around me a lot starts with mindset. It’s asking the simple question: ‘why’ more often. ‘Why does a mortgage process at a bank take weeks, sometimes months? Why can’t this be done in days?’ ‘Why is an M&A process occupying so many consultants for months?’ ‘Why do people need to drive certain processes forward?’ And ‘Why aren’t we utilizing the creative gifts of people so little in everyday situations?’

 

Too often we settle with making significant adjustments that effectively do nothing more than allowing people to do more of the things they’re not meant to be doing in the first place. Why not think different and invest in ‘skills’ upgrades that make people do better (rather than just ‘more’) and deliver value unimaginable before. That’s where today’s technology can have its greatest impact. We just need to start thinking this way.

 

Listen to the big idea behind Nexus FrontierTech, and why it has the potential to transform the competitive powers of virtually any organization.

Nexus Frontier
[email protected]

Skype: nexusfrontier.hr



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