#MeetNexus Tag

Tiffany Moore is Nexus FrontierTech’s Global Marketing Manager, a role she took on in May of 2018. She is a Los Angeles native with a background in Communications and Journalism from Loyola Marymount University and has worked in variety of sectors such as entertainment, online gaming, and higher education. Tiffany has extensive experience working around the globe in countries such as Ghana, Malaysia, South Africa, The Bahamas, and Spain and is responsible for the coordination of global marketing efforts of Nexus’ worldwide presence.


Your background is in Journalism and you’ve worked in a number of sectors in your career including higher education, gaming, and entertainment. What drew you into the deep tech field?


To be honest I really just fell into it. I studied Communications and Journalism in university and, just like any other L.A. native, I envisioned myself working in the news or entertainment sector. I was fortunate enough to get my foot in television and radio, but soon realized the industry wasn’t for me. After graduating I moved to Spain to learn Spanish and began working in a Finnish gaming company, which I enjoyed, as it allowed me to interact directly with consumers. From there I switched to the higher education field at IE Business School, where I was introduced to Mark Esposito, co-founder of Nexus. We got to talking and after learning about the company, its mission and vision, I knew I had to be a part of it. The rest is history, as they say.

It seems as though this is your first experience with a startup. How are you finding it?


Yes, it sure is and it’s definitely a challenge! Startups work at such a rapid pace, you hardly got any time to blink before the next deliverable is due, the next change needs to be made, or the next campaign needs to be launched. But that is the beauty of it. Working at Nexus is allowing me to dabble in a number of different roles and responsibilities that would be almost impossible in other more vertical companies. Having that ownership, knowing your work has a direct impact on the growth of the company, is very rewarding.  

Another challenge is Nexus’ global aspect. We have teams in London, Vietnam, Bangkok, Tokyo and Boston. Trying to manage effective communication with team members all over the world isn’t easy, but we’re doing it and simultaneously growing. That shows you how agile this company really is.


What do you think is the biggest challenge for AI firms when communicating the benefits to their audience?


I think the term AI has been used as a buzzword in recent years. It’s become a hot topic, which is a positive thing, but unfortunately too many firms have claimed themselves ¨AI-driven companies¨ when they really aren’t. The majority of firms haven’t been able to walk the walk when it comes to providing enterprise-wide solutions using AI, usually lacking the capabilities to integrate their models with the enterprises’ existing systems.  


At Nexus, our teams work directly with clients to identify their pain-points and develop bespoke solutions that take into account the context and lens that these companies look through when analysing and sorting their data.  Value isn’t added using a 1 size fits all approach.


What do you consider Nexus’ biggest strength?


Our talent, without a doubt. We have a team of over 100+ engineers, scientists, project and product managers and researchers who are truly passionate about their work. Coming from a very corporate professional background, seeing the energy, the pure grit of our team came as a shock to me. This isn’t a typical 9 to 5 for us, it’s a way of life, and we share in each others’ success.


What do you hope to contribute as Nexus’ Global Marketing Manager?


I hope to effectively communicate the passion that Nexus has for the tech industry, its clients, and AI education and training to the world. This isn’t just about generating leads or gaining followers. This is about Nexus becoming a trusted partner for enterprises, AI vendors and AI engineers who want to make the world a better place using the latest that technology and research has to offer. This is about community-building and fostering AI talents and up-and-comers. The excitement that we have here internally at Nexus…I want others to feel it.


Describe yourself in 1 word.




Describe Nexus in 1 word.



Alice St George is Nexus FrontierTech’s London-based Commercial Director – a role that she began in September 2018. She completed her MBA at London Business School in 2015 and since then has gained a wealth of experience spanning digital transformation, business development, and organisational operations. She is also a qualified lawyer who practised in the areas of M&A and employment law at top-tier law firms in both Australia and the UK. 


Your background is in Corporate Law. What was the reason behind the shift from Corporate Law to the tech industry, and more specifically, AI?


A few years into my law career, I realised that I wanted a more commercial role and decided to do an MBA to broaden my horizons. After two years at London Business School, I joined a technology company – I really wanted to learn more about the role technology can play in businesses and the lives of consumers. I see it to be such an important enabler of change and improving the ways we do things.


Equally interesting is your shift into the start-up realm. What has been the most challenging, or surprising to you now that you’ve made this shift?


For me, the fast pace and need to be a jack of all trades has been the biggest challenge and the greatest cause of excitement. The other thing that has surprised me is the network of advocates and supporters that we have – through out founders, Nexus has access to amazing people who are always willing to offer advice, lend their ear and help propel Nexus to each next phase.


What do you think is the most common misconception that the business world has about AI and its functions?


The fact that it will lead to the redundancy of humans. At Nexus, we focus on AI as an enabler – it does not make people or their minds irrelevant, it simply offers an efficiency to processes.


In your experience, what do you find companies are most looking for when in search of AI providers?


I think this varies massively. Some are looking for wide-sweeping change that looks at predictive analytics, others (and these are generally the ones that we start our conversations with) are looking to introduce AI to improve business processes. It is not such a “big bang” approach but the effects are just as valuable. More generally, companies seem to seek out AI providers who bring a mix of technical skill and business logic – they need their provider to understand their business problem, have the technical capabilities to it and then combine the two for maximum effect.


Can you briefly describe a typical day in the workplace for you?


Not really… and that’s exactly what is so exciting about my role and the journey that Nexus is on!


As Commercial Director, what do you consider ¨business success¨?


At the highest level, revenue generation through winning work and selling projects is a pretty important success criteria for us. But I think there is more to it than that. Recurring projects with the same client, winning work through referrals and exceeding the client’s expectations on a project are all indicators that we are doing business right – we are really focussed on ensuring that our solutions deliver long-term value for our clients, so achieving that is also a major success criteria.


What do you consider the biggest challenges Nexus faces in the short and medium-term?


One of the biggest challenges we are going to encounter as we grow is being able to acquire and train talent quickly enough.


Describe Nexus in 1 word.



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